Jennie Joseph is a British-trained midwife who fights to ensure every person has their healthiest possible pregnancy, birth, and postpartum experience with dignity and support. Jennie created The JJ Way® which is an evidence-based maternity care model delivering readily-accessible, patient-centered, culturally-congruent care to women in areas that she terms 'materno-toxic zones.' Her focus and drive is to ensure that Black women and other marginalized people remain safe and empowered inside broken and inequitable maternity health systems that have become dangerous and, all too often, lethal. She is the executive director of her own non-profit corporation Commonsense Childbirth Inc. which operates a training institute, health clinics, and a birthing center in Orlando, Florida, and is also the founder of the National Perinatal Task Force, a grassroots organization whose mission is the elimination of racial disparities in maternal child health in the USA. Jennie is the founder and a proud member of The Council of Midwifery Elders. She serves on the Advisory Council for the Congressional Black Maternal Health Caucus and is a Fellow of The Aspen Institute.