Tracey D. Brown is Chief Executive Officer of the American Diabetes Association (ADA), the nation’s largest voluntary health organization and a global authority on diabetes. Tracey herself has been thriving while living with type 2 diabetes for over 15 years. She is the first CEO in the organization’s almost 80-year history that is living with type 2 diabetes and is committed to stopping the diabetes epidemic. Tracey joined the ADA in June 2018 after her tenure as Senior Vice President of Operations and Chief Experience Officer at Sam's Club, a division of Walmart, Inc., where she was responsible for creating meaningful member experiences, directing member strategy, marketing and branding, go-to-market execution, data and analytics, and membership operations.
Tracey brings more than 25 years of experience in driving global business growth, leveraging data to connect consumers with brands and creating omnichannel experiences to escalate customer loyalty. Prior to joining Sam’s Club, Tracey was Chief Executive Officer and Managing Director of RAPP Dallas, a data-driven integrated marketing agency. Before RAPP, she served as Chief Operating Officer for direct marketing agency Direct Impact, where she coordinated strategic, tactical and overall company operations.
Previously, Tracey was Director of Worldwide Consumer Marketing for Advanced Micro Devices, where she drove global marketing and demand generation activity around the world, including China, India, Russia, France, Spain, Italy and Japan. Early in her career, she served in leadership positions at American Express, Proctor & Gamble, and Exxon Mobil. Tracey earned a Master of Business Administration degree from Columbia Business School in New York and a Bachelor of Chemical Engineering degree from the University of Delaware.
Tracey has always been passionate about the ADA’s mission and served as a member of the ADA National Board in addition to volunteering and fundraising for the ADA in her local community. She and her family reside in the Washington, D.C. metropolitan area.