Wil Shelton

As President & CEO of Wil Power Integrated Marketing, Wil Shelton has grown the company into a global marketing agency that leverages the unique culture of salons and barbershops to build a bridge between today’s brands and hard-to-reach multicultural customers. Wil is the driving force behind the company’s full range of traditional and digital marketing services, including business development and creative strategy. Under his direction, the agency designs and executes targeted campaigns to authentically connect emerging and global brands to the beauty industry to reach highly targeted, multicultural audiences. Today, Wil boasts a vast network of over 100,000 African-American barbershops and salons nationwide, giving his clients the ability to reach over 100 million consumers annually. As more and more brands set up multicultural departments, Shelton is able to provide them with a proven roadmap for success. Because of his deep connections and understanding of the beauty industry, Wil is able to help both growing and legacy brands produce creative campaigns that authentically speak to the multicultural consumer. One of his most recent partnerships includes pairing with UCLA and the government to distribute information to the Black community about a breakthrough COVID-19 clinical study treatment trial. Wil Shelton is a consummate professional and a passionate, ambitious, and empathetic leader who believes strongly that he is serving the African-American community as well as those who advertise to it. Wil prides himself on being a self-motivated risk-taker and workaholic who excels at brand building, business sustainability, and value management. WPIM clients include Klick Health , AT&T, Universal Pictures, ABC Television, FOX Network, NBCUniversal, Warner Bros., TVLand, TNT, TBS, RCA Records, Lionsgate, and Comedy Central.